There are many complex issues and details involved in selling a home, so it’s important to consult a REALTOR® who can guide you through the process and help you avoid legal trouble. Find the REALTOR® who is right for you by asking him or her these questions.

Are You a REALTOR®?
Not all licensed real estate agents are REALTORS®. Only REALTORS® are members of the National Association of REALTORS®, which holds its members to a Code of Ethics. Additionally, REALTORS® have access to comprehensive property listing content for homes for sale in and around Redding and throughout Shasta and Tehama Counties. REALTOR® members can share details about your home with other REALTORS® and expand its exposure by showing it to worldwide audiences on Web sites like, and

What is your background and what professional organizations do you belong to?
To ensure you work with someone who is prepared to meet your needs, your REALTOR® should be a licensed professional who is ideally a member of the local and state real estate associations and the Shasta Multiple Listing Service (MLS), as well as the National Association of REALTORS®. The associations they belong to and the activities they are involved with give you a better understanding of their key strengths. For example, REALTORS® who hold leadership positions or belong to community organizations likely have strong communication and networking skills and demonstrate a willingness to actively work for a cause they believe in. These traits are all useful in serving clients throughout the process of buying and selling homes in Redding, California .

In the last six months, how many houses have listed and sold that are similar to mine?
Look for an agent who knows and can interpret the market. From the average days on market to the price reduction history of competitive homes a knowledgeable REALTORS® can convert this information for use in your situation to ensure you are listing your home at the right time and price.  Our REALTORS® even encourage the opportunity to take you out to view vacant homes that will be competition to yours so YOU will know the market like we do!

Can you tell me about your firm and how you will market my home?
Some REALTORS® work individually; others work with brokerage firms that can range from small to large. Every real estate firm operates differently, so understanding their processes and special services will help you make a decision that is right for you. Our firm is fairly small but is packed with experienced agents in all facets of the industry.

Beyond placing a sign in the yard, your REALTOR® can help you develop a specific marketing plan for your house. As REALTORS® offer different services and use different marketing strategies, it is important for you to discuss with your REALTOR® which features will be highlighted when selling your home and why.

Next Generation Real Estate Services specializes in marketing your home in the #1 location that home buyers use: The Internet.  From a personal website for your property to virtual tours, YouTube videos and enhanced paid advertising on the #1 home search website your home will receive maximum exposure to buyers.  Additional marketing including,,, Facebook, Twitter and many more!

How will we work together?
A REALTOR® knows your time is precious and is there to work for you. Understand your REALTOR®’S availability; how often and in what ways you will communicate; and what information you will be provided throughout the process.

On average, how long does it take to sell a home in Redding?
A property’s time on market varies depending on several factors, but on average it takes around three months. However, a short time on market is not always the best indicator of success —it can mean a home was sold too quickly at too low a price. Instead, look at the difference between the asking price and listing price, then review how long it took to close. When a REALTOR® efficiently sells a home close to the asking price, it means he or she has correctly determined the right selling price for that type of home in the current market. Consider your own timeframe for selling your home and share this information with your REALTOR®.

What will you do to sell my home if the marketing plan you suggest doesn’t work?
It is always good to have a “Plan B.” Your REALTOR® may decide to take a different approach to attract a different group of buyers or highlight other features of the home. Make sure you understand the strategy and what the next steps are.

What listing price do you recommend?
Your REALTOR® has the most up-to-date market knowledge to price your Redding home effectively. He or she knows the details of properties in your area, is aware of developments in the neighborhood that could impact home values or zoning laws, and understands utility issues that can impact the sale price of your home. Your REALTOR® can help set a fair selling price that should attract prospective buyers and get you top dollar in the current market.

What is your commission rate and how does it compare to other agencies?
Discussing your REALTOR®’S commission rate up front is important. There are certain factors that make up how a commission rate is structured. Remember your REALTOR®’S rate is reflective of the amount of time and effort he or she will spend marketing your home and matching you with the best deal. When REALTORS® work with a buyer’s agent, they are required to pay the buyer’s agent part of their commission. Therefore, your REALTOR® will work to sell your home for the highest possible amount.

Can you explain the listing agreement to me?
Ask your REALTOR® to go over every detail of the listing agreement with you until you understand it completely. Make note of fees and the beginning and ending dates in the agreement.

What disclosure laws and inspections do I need to be aware of?
Selling a home involves many steps and a myriad of professionals—from inspectors and appraisers to repairmen and title companies. Your REALTOR® can connect you with service providers they know and trust and ensure all aspects of the home sale are compliant with real estate law.


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